We’ve been led to believe that strategy is king – the lifeline of any business. But what if I told you there’s something far more critical? People. Yes, you read that right. It’s not about where the bus is driving, but who is on the bus.
Stop focussing on Strategy! Read More ยป
In the breakneck pace of today’s world, settling for good is no longer sufficient. We need greatness, and yet, it seems to be a rarity in many organizations. The reason? A palpable lack of Level 5 Leadership, as outlined by Jim Collins in his seminal work, “Good to Great”.
As a seasoned marketing strategist, I’ve witnessed the dramatic shift in the business environment over the years, especially in the way marketing and talent acquisition intersect. I firmly believe that marketing should play a more prominent role in the hiring and retention process within organizations. Here’s why:๐ฏ Brand Perception: The way an organization represents itself
